New Funda packages 2026: what do Bronze, Silver and Gold mean for the sale of your property?
Are you planning to sell your home? If so, starting on September 16, 2026 Something important on Funda. The familiar packages are being replaced by three new options: Bronze, Silver, and Gold.
These packages not only determine how your home is presented, but also how visible it is in search results. And that makes choosing the right package an important part of your sales strategy.
We’d be happy to explain what’s changing and, most importantly, which plan is the best fit for your home.
Funda introduces
Bronze, Silver, and Gold packages
Starting September 16, 2026, Funda will be offering three new listing packages:
- Bronze – €279
- Silver – €449
- Gold – €649
The differences lie in visibility, presentation, and position in the search results.
Important to know: The package you choose will also affect your ranking. Gold gets the highest ranking, followed by Silver and then Bronze. New listings also receive extra visibility for the first 48 hours.
In short: it’s not just about how your home looks, but mainly about how much attention it gets.
Funda Bronze
Bronze is the entry-level package. Your home will be neatly presented with photos, basic information, and floor plans.
This package is particularly suitable when extra visibility is less important or when there is high demand for similar homes.
In practice, however, the reality is this: it’s precisely in the first few days after listing that you want to reach as many interested buyers as possible. That’s why we always look beyond just the starter package.
Funda Silver
Silver definitely makes your home stand out more.
Your listing will appear higher in the search results and be displayed in a larger format. Home seekers can also browse through photos directly from the overview.
In addition, there are other options, such as:
- home video
- 360° photos
- 3D Tour
- AI Overview of the Home
For many homes, Silver is therefore a strong foundation. The first impression often determines whether someone clicks through or keeps scrolling.
In many cases, we recommend choosing at least the Silver plan.
Not because it’s always necessary, but because it strikes a good balance between cost, presentation, and reach.
Funda Gold
Do you want maximum visibility from day one? Then Gold is the most comprehensive package.
Your home will be featured at the top of the packages and will have the most prominent placement in the search results. You can also add additional promotional text.
Also interesting: With Goud, your property photos can be included in push notifications, which immediately makes your listing stand out to home seekers.
In addition, Goud includes the Virtual Styler, which allows buyers to explore different interior design styles using AI.
Gold is particularly interesting for:
- homes in a higher price range
- unique or distinctive homes
- highly competitive situations
- or when we want to capture people’s full attention right from the start
Why is this choice becoming more important
Choosing a Funda package is no longer just a minor detail—it’s part of your sales strategy.
It affects:
1. Your ranking in search results
Gold ranks above Silver, and Silver ranks above Bronze.
2. The visibility of your home
A larger listing means it stands out faster.
3. The First Impression in the Overview
At Zilver en Goud, buyers can view photos right away.
4. Additional promotion through Funda
Such as push notifications with property photos on Goud.
Important: The most expensive package isn’t necessarily the best choice. It depends on what suits your home and situation.
Limited-time introductory offer
Funda is running a limited-time promotion from September 16 through December 31, 2026.
If you choose to pay Funda directly during this period, you’ll receive a free upgrade:
- Bronze → Silver
- Silver → Gold
So you’ll get more visibility for the same amount—at least for a while.
For many sellers, this can be an attractive benefit, but we always consider what works best for your home.
Is your home already listed on Funda?
Then you don’t have to do anything.
Funda automatically converts existing packages:
- Basic → Bronze
- Complete → Silver
- Premium → Gold
Any “Eye-Catcher” remains active and is displayed as “Gold.”
Which package is right for your home?
It seems logical to always opt for maximum visibility, but that isn’t always the best strategy.
Every home is different. For example:
- type of home
- price range
- target audience
- market competition
- and the question at that moment
That’s why we always decide this together, based on the sales strategy.
Advice on Your Funda Package and Sales Strategy
Are you wondering which Funda package and marketing strategy are the best fit for your home? If so, please contact to speak with one of our real estate agents.
We’re happy to work with you to develop a marketing and sales strategy that’s tailored to your home, your target audience, and your sales goal.